Our projects

Bisrep

Conceptualization:
We started by pinpointing the need for a tool to boost Yelp profiles with automated review responses.

Research:
We dived deep into user needs, Yelp’s algorithm, and online reputation management best practices.

Design & Development:
We crafted an intuitive interface and robust backend, ensuring seamless integration with Yelp and customization options.

Testing:
Rigorous testing guarantees reliability and ease of use.

Launch & Feedback:
We rolled out Bisrep, gathered user feedback, and continuously improved the service to meet user expectations.

ReBag

Ditching Plastic for Freshness: How Israelis Embraced Organic Cotton Bags

We convinced Israelis to swap plastic bags for organic cotton mesh bags by focusing on keeping fruits and veggies fresh rather than just "saving the planet."

Introduction:
Plastic bags are everywhere and harmful. In Israel, the challenge was getting people to switch to greener options.

The Big Hurdle:
Convincing non-eco-conscious Israelis to spend on non-plastic bags needed more than just an environmental pitch.

Methodology:
We changed our approach by emphasizing how the bags keep produce fresh longer.

The Solution:
We marketed the bags as tools for freshness, not just eco-friendly products.

The Results:
It worked! Sales soared, showing that focusing on practicality can drive change.

Lesson Learned:
Speaking to people's desires, like freshness, can make a big difference in promoting eco-friendly choices.

Previuse

Crafting the Perfect Tone and Voice for Previuse

In short, the process involves a strategic approach to appeal to pro marketers by being clear, confident, and user-friendly, focusing on encouraging immediate engagement.

Audience

• Pro Marketers: Targeting experienced marketers who value efficiency and control.

Tone

• Confident and Reassuring: Emphasizes reliability with lines like "Get complete control over your campaigns."

• Empowering: Boosts user confidence, promising to "boost your credibility."

Voice

• Professional yet Simple: Clear, jargon-free language that’s easy to understand, e.g., "Make your marketing life way easier."

Key Messages

• Value Proposition: Highlights features that save time, enhance communication, and automate workflows.

• Strong CTAs: Direct prompts like "Sign up now" and "Get it now" to encourage immediate action.

Features and Benefits

• All-in-One Solution: Emphasizes comprehensive campaign management and easy integration.

• User-Friendly: Focuses on simplicity with phrases like "easy to use" and "Integrate with your providers in a few clicks."

Engagement

• Interactive: Encourages feedback and engagement through contact forms and suggestions.
  

Digitize It!

Client Overview

Digitize It! offers comprehensive digital marketing services, including advertising, website development, social media management, and SEO strategy. Its goal is to enhance the profitability of small—to medium-sized businesses through a robust online presence and digital tools like CRM systems and workflow automation.

Objective

The task was to redesign the Digitize It! website by combining two companies’ services into a user-friendly, innovative platform that highlights the company’s expertise while maintaining simplicity.

Strategy

1. Design & UX: Created a clean, modern, and easily navigable site to showcase their services.

2. Content: Focused on Digitize It!’s unique value propositions, like local market dominance and end-to-end business support.

3. Advanced Features: Integrated CRM systems and workflow automation tools for user convenience.

4. Mobile Optimization: Ensured a seamless experience across all devices.
   

Results

• Improved Engagement: Increased user activity and reduced bounce rates.

• Enhanced Functionality: Users found the integrated tools helpful for managing marketing efforts.

• Brand Unity: Successfully merged the two companies under one cohesive brand.

• Increased Leads: Clear calls to action boosted inquiries and lead generation.

Conclusion

The new website provided Digitize It! with a powerful, easy-to-use platform, positioning the company as a leader in digital marketing and helping drive business growth.

Hummus Chiang Mai

Client Overview:

Hummus Chiang Mai is a Middle Eastern restaurant located in the heart of Chiang Mai, Thailand, known for its authentic and diverse range of hummus and other regional delicacies. Established with a passion for sharing the rich flavors of the Middle East, the restaurant quickly became a local favorite due to its commitment to quality ingredients and genuine recipes.

Objective

The primary objective for the new Hummus Chiang Mai website was to entice potential customers by visually showcasing the wide variety of dishes offered. The aim was to spark curiosity about Middle Eastern cuisine among locals and tourists alike, inviting them to experience the unique flavors firsthand.

Strategy

Design & UX: The website was designed to be visually appealing and food-centric, featuring high-quality images of the dishes in an inviting layout. The user experience was crafted to be straightforward, allowing easy navigation through the menu and restaurant information.

Content: The content strategy focused on the storytelling aspect of Hummus Chiang Mai—its origins, the authenticity of the cuisine, and the passion behind the preparation. Each dish was highlighted with descriptions that celebrated its cultural significance and ingredients.

Engagement Features: Interactive elements such as a "Build Your Own Hummus" feature were introduced, allowing visitors to customize dishes online, which added a playful and engaging layer to the dining experience.

Local SEO: To attract local traffic, the site was optimized for local SEO, ensuring that tourists searching for authentic dining experiences in Chiang Mai could easily find Hummus Chiang Mai online.

Results

Increased Curiosity and Foot Traffic: The alluring visuals and engaging content significantly increased the website traffic, with analytics showing a higher percentage of local and tourist visits.

Enhanced Online Presence: The story-focused content and SEO efforts led to better search engine rankings, making it easier for potential customers to discover Hummus Chiang Mai.

Positive Feedback: The interactive elements of the website received positive feedback, with customers enjoying the ability to explore Middle Eastern cuisine through the customizable dish features.

Higher Engagement Rates: The website saw increased interaction rates, including longer session durations and lower bounce rates, indicating that visitors were engaging more deeply with the content.

Conclusion

The redesigned website for Hummus Chiang Mai successfully transformed the restaurant's online presence into a captivating digital experience, reflecting Middle Eastern cuisine's warmth and richness. By focusing on visual appeal and user engagement, the website increased the restaurant’s visibility and encouraged more visitors to convert into dining guests, significantly boosting the restaurant’s reputation and customer base in Chiang Mai.